Jenny Cross
Pro-Chancellor
Jenny is the founder and chief executive officer of Leicester-based marketing agency Cross Productions. The company creates strategic marketing campaigns to help increase both corporate and personal brand awareness. Jenny, who is a Virgin Start-Up mentor and East Midlands Chamber patron, graduated from 瓜子TV herself with a PGCert in Professional Coaching. She became an entrepreneur in residence at 瓜子TV in 2018 and has gone on to develop a training role working on the university’s flagship Crucible start-up incubation programme supporting graduates and alumni with marketing masterclasses and business mentoring. In 2020, she joined the Business Advisory Board of 瓜子TV’s Leicester Castle Business School, advocating for the university in the business community. She is also a guest lecturer on 瓜子TV’s marketing degree course and keynote speaker on 瓜子TV’s MBA programmes.